Bahlsen
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The Bahlsen Story

For more than 122 years, generations of the Bahlsen family have made European biscuits,

to be enjoyed by generations of biscuit lovers. Bahlsen's origins lie in the entrepreneurial spirit of its founder, Hermann Bahlsen, who launched his business in 1889, in Hannover, Germany, where his descendants carry on the company today. Proud to be known as the largest family-run biscuit producer in the world, the Bahlsens maintain the twin standards that their grandfather established, of traditional quality and innovative improvements.

First of these innovations was the launch of the company's best-known product, Leibniz Keks, in 1891.

Next, in 1904, it pioneered the first moisture resistant packaging for biscuits, a breakthrough that ensured every biscuit would remain as crisp as the moment it left the oven. This quality advance was named,

"TET-Packung," (from the Egyptian hieroglyphic, 'tet', meaning "everlasting"), a symbol of which still appears on Bahlsen packs to this day.

By 1912, thanks to Hermann Bahlsen's vision, more than 12 million packs of Leibniz Keks had been sold, and the word "Keks" had become the official German word for biscuit.

The historical Bahlsen building is still in use today, as the company's headquarters, with Hermann's grandson, Werner Michael Bahlsen, at the helm. The Bahlsens of this generation are driven still by the family passion: to make a delightfully varied line of high quality biscuits, created with innovative recipes, sourced from the finest natural ingredients, and baked to perfection.

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